WSFS Bank plans three Signature Banking offices in Lower Merion

WSFS Bank will combine everyday banking and wealth management under one roof at three Lower Merion locations as part of a new branch model rolling out across the region.

The Wilmington-based bank announced Oct. 15 that it is launching five "Signature Banking Offices" that pair its consumer banking operations with the wealth management services of Bryn Mawr Trust, its advisory division. Three of the five locations are in the township: Bryn Mawr, Ardmore and Narberth. The remaining two are in Greenville, Delaware, and Medford Lakes, New Jersey, according to a WSFS press release.

The Philadelphia Business Journal first reported that WSFS is converting existing branches into the new format, removing teller lines and adding private meeting spaces for wealth management conversations.

The concept is straightforward. Instead of handling lending, savings and investment planning at separate offices, the bank said clients will be able to "plan, borrow, save, and manage their wealth at one convenient banking office."

Jamie Hopkins, executive vice president and chief wealth officer at WSFS and Bryn Mawr Trust, said in the press release that the model is built around collaboration. "By bringing our teams together under one roof, we're giving our Associates the tools … to deliver truly holistic solutions," Hopkins said.

Shari Kruzinski, executive vice president and chief consumer banking officer, said in the release that the announcement reflects WSFS's strategy to keep investing in physical branches alongside its digital channels.

The Signature Banking concept grows out of WSFS's 2022 acquisition of Bryn Mawr Bank Corporation, which closed on Jan. 1, 2022. That deal brought Bryn Mawr Trust's wealth management business under the WSFS umbrella. As of June 30, 2026, WSFS reported $22.7 billion in assets and $101.7 billion in assets under management and administration. The company operates 87 banking offices across the region.

The Philadelphia Business Journal reported that assets under management grew to $109.5 billion from $34.6 billion following the acquisition, though that figure may reflect a more recent reporting period than the company's midyear disclosure.

WSFS has not announced specific street addresses or opening dates for any of the five offices. The five locations represent the initial rollout, according to MyChesCo, with the concept potentially expanding across the bank's three-state footprint.